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As Seen In
I’m not going to have my about page be a sales page, even though that’s the trend.
I’m not going to sing all of my praises but leave out the all of the stuff that has brought me to my knees. I’m not going to tell you that I’ve always known what I wanted to do and followed my passion. I’m not going to tell you that I had this business thing figured out at the start and never had days (and months) where I thought my brain was broken and I was the only one who wasn’t “getting it.” And I’m not going to tell you that I’m not an ADD, OCD, Type-A, recovering perfectionist…
Why? Because people hire who they feel a connection with, who they feel they know and who they like.
And my clients are a lot like me: Savvy go-getters who want to grow their business without the bullshit.
I know working with the wrong people costs time, energy and money. So I want this page to do two things: Make the decision easier for the people that want to work with me to say yes, and encourage the people who don’t to run away as fast as they can. And it won’t bother me one bit. I’ll be wishing you well while I drink my favorite un-oaked Chardonnay.
In my 15 years of experience in public relations, marketing and sales, I’ve been a speechwriter, copywriter, project manager, event planner, negotiated million-dollar sponsorships and media buys, executed huge branding and marketing campaigns, won sales awards, rubbed elbows with celebrities, politicians and CEOs of the largest companies in the country. And I’ve owned three businesses.
But I’ve thought about giving up a million times.
Because in the past ten years, my 28-year-old sister died from Breast Cancer, my father died from a massive heart attack, other close family members passed away, my brother joined the Army and did several tours overseas, and my mother was diagnosed with Breast Cancer.
These experiences have made me question my life—especially what I do with my time—which has caused me to constantly evolve my business into something that holds my interest, excites me and allows me to help others in the way I want to.
And I know what I’m doing now is just the beginning.
A little about me…
- Receiving my Bachelor of Arts in Communications.
- Winning the prestigious “Counter of the Year” award as a make-up artist for Nordstrom while in college.
- Promoting and launching a non-profit that provided after school arts programs to local kids. I garnered a boatload of media coverage, increased enrollment 500 percent, and landed a $100,000 construction donation.
- Growing regional business through my work at the Metropolitan Chamber where I marketed 50 events annually, and was given props by General Colin Powell for writing his introduction for the largest public affairs event in the Northern California. He said it was “the best in his entire career.”
- Creating Uptown Liz—an online marketplace that featured products from companies whose profits supported charitable endeavors—in my late sister’s memory. In three weeks, the business went viral with massive amounts of press, over 300,000 hits a month on the site from visitors all over the world, thousands of dollars raised for non-profit organizations and an incredible legacy for my sister.
- Running six marathons and multiple half marathons with a PR of 8:23 per minute mile.
- Being a panelist at a Microsoft Small Business event attended by hundreds of entrepreneurs.
- Having several articles published in national media outlets.
- Participating in the American Cancer Society’s Relay for Life in memory of my sister. We raised $25,000 in four months—the most ever raised by a team in our city—and her story was featured in the main newspaper.
- I’m a serious student of physical, mental, emotional and spiritual health, and am passionate about being your own health advocate, and throughout this journey I’ve met extraordinary people, some who are now my clients. I found my own aggressive Melanoma—which no one thought would be positive—and since it was in early stages, I avoided further cancer treatment.
- The fact that I manage to have a life—with a good marriage, good friends, a business and a sense of humor—after all the tragedy my family has been through. And that I wake up every day setting goals and chasing my dreams.
- I was named after my paternal grandmother, who I never met because she died of Breast Cancer at 42. The name goes back for several generations; the origin is Spanish and means protector, advice, decision.
- My mother was born in a small town in Germany and adopted as a toddler by an American military couple. When I visited Germany in my 20s, I felt very at home.
- As a child, I could be found visiting with the adults instead of playing with the kids. When I did play with kids, I made them act out 300-page stories I had written.
- I won a state-wide writing contest in the sixth grade. The story was then made into a play, which I performed in front of the entire school. It was about two, female mice detectives.
- I was a nanny in college for two very special families that are still in my life.
- My brother, father, father-in-law, grandfathers and several cousins are all war veterans.
- I love old things. My wedding ring is from the 1940s and my house was built in 1935.
- The most beautiful sight I’ve seen is The Great Fjords in Norway at sunrise from a ship.
- I have trust issues with people who don’t own label makers and have never been to The Container Store.
- My favorite film genre is horror and I watch murder mysteries on Dateline to fall asleep.
- I order my entire life online so I can spend my free time seeing people I love, reading books and binging Netflix.
- One of the greatest joys of my life is being an Auntie. It’s my calling.
- One of the biggest game-changers for my husband and myself was adopting a one-year Poodle-Terrier from a shelter. Clyde has turned our lives upside down in the most incredible ways. And in doing so, we have become the people we used to ridicule: The ones that take their dog everywhere and make everyone come to their house to hang out so they don’t have to leave their dog alone.
- Two people I admire because of their ability and drive to turn tragedy into a massive philanthropic footprint on this world – Nancy Brinker (sister to Susan G. Komen and founder of the Komen foundation) and the late Paul Newman.
- My two favorite quotes come from Winston Churchill.
- “We make a living by what we get, but we make a life by what we give.”
- “If you’re going through hell, keep going.”