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How to Find the Media

How to Find the Media

One of the most difficult things to figure out when you’re ready to start pitching the media is WHO to pitch? How do you know what media outlets to target? Here is one of the best and quickest ways to figure out which publications are best for you: 1. Make a list of... read more
How to Use Trends to Pitch the Media

How to Use Trends to Pitch the Media

The other week I was invited by a badass entrepreneur and major influencer to do a live training in her Facebook group. I was beyond flattered and jumped at the chance. I talked about the best way to pitch the media and mentioned in order to increase your chances of... read more
Stop Relying on Big Media

Stop Relying on Big Media

When most of us think of PR, we think big and splashy like THE TODAY SHOW, O, THE OPRAH MAGAZINE, INSTYLE and so on. Biz owners think if they could just land one of those features, they would be set. Enough people would know about their products and services that... read more
3 Questions to Ask Yourself to Find Your Story

3 Questions to Ask Yourself to Find Your Story

The number one reason clients hire me is because they want to know how to stand out. Whether you’re a coach, a graphic designer, in the health and wellness industry, or have a jewelry line, your industry is saturated. Why? Because everyone is online in order to reach... read more
How I Created & Tested My New Service

How I Created & Tested My New Service

Very few things are as overwhelming in business as creating something new—especially if you’re a solopreneur. You have no idea where to start, or if your customers will actually buy what you’re selling. And if they don’t buy what you’ve created, how do you know if... read more
Why PR Fails

Why PR Fails

Last week I was having coffee with a new friend who’s in marketing/branding/communications. She’s lived a fascinating life all over the United States and was telling me about one of her very talented, well-known and super connected friends in NYC who was thinking of... read more
The Only Marketing Advice You Need

The Only Marketing Advice You Need

“In the least creepiest way possible, I love you! It looks absolutely amazing!!” – Emily Westerfield “I feel like I know you after reading your website! Nice job! Gonna save my pennies and come work with you!!!” – Sarah Snider “Love it! You spoke right to me and I... read more
The Devil Wears Polos

The Devil Wears Polos

A major props to you parents. I was a nanny while in college for two families. I’ve been thrown up on, had explosive diarrhea in my hair, been woken up multiple times in the night, dragged two toddlers and a baby to swim lessons in 100-degree weather. I know... read more
Don’t Forget Your Accomplishments

Don’t Forget Your Accomplishments

Yesterday I was driving a friend to the airport and he asked me if my Hubby and I travel much. My first thought was that we don’t because we go long periods of time without taking a trip. And so much of our “travel” has been to see family (his in Oregon and Tennessee... read more