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What FREE Can Do For You

What FREE Can Do For You

It’s time to talk about my new obsession. His name is Phil. He’s cute, stylish, friendly, successful and makes a mean Mint Mojito iced coffee. I also love his Avocado Toast. I’ve been seeing Phil almost every day. It’s taken great will power on my part to stay away. I... read more
If Your Summer Sucks, Read This

If Your Summer Sucks, Read This

I always think it’s funny when people ask me what are my summer plans? First, I don’t think of my life in seasons. Second, I work every season. Third, I don’t have kids, so my life doesn’t change that much during summer. Except that it’s hot as balls where I live,... read more
I Deserve Six Figures

I Deserve Six Figures

This morning I was hanging out with Clyde at my favorite coffee shop and overheard a guy in his early 30s (maybe younger) tell his friend he went to his boss and said, “I deserve six figures.” WTF!?!? Balls. Big, brass ones. And you know what? I bet he... read more
You Just Need One

You Just Need One

All you need is ONE–just ONE–media feature, and you can leverage that to get more features, to make money, to make connections, to promote your products/services and to build credibility. So make your goal for the next month to get yourself one feature by... read more
Why You’re Not Getting Publicity

Why You’re Not Getting Publicity

Here are the biggest reasons people don’t get publicity. You’re going to focus on PR later this year or next year. Publicity is not like SEO or Facebook ads. It should never ever be put off to focus on something else. It’s like having a website or an email list. You... read more
How Getting Media Opportunities Makes You Money

How Getting Media Opportunities Makes You Money

The biggest mistakes I’ve made in business are not taking enough risks and not investing enough in coaching, programs, etc. Like many of you, I worry about spending too much money on my biz and not recouping my investment. So in the past, I’ve shied away from hiring... read more
How I Built a Business With Only Media

How I Built a Business With Only Media

Some of you may know I had a business before this one. It was an online marketplace that promoted charitable products. Because Facebook and Twitter were just getting started, I couldn’t rely on social media, ads or the strategies for list-building that weren’t being... read more
The Biggest Mistakes That Prevent You from Getting Press

The Biggest Mistakes That Prevent You from Getting Press

There is so much advice out there on how to stand out and increase your visibility that it’s hard to know which strategies to focus on. Many PR professionals are still teaching “how to write a killer press release” or “how to get featured in O, THE OPRAH MAGAZINE.” Do... read more
Stop Doing This One Thing

Stop Doing This One Thing

The biggest thing that prevents more visibility in your business is not doing anything. I know, it sounds ridiculous, but you would be surprised how many people say to me, “I’m going to focus on PR next year (or in two years).” This response always leaves me a little... read more
How to Find the Media

How to Find the Media

One of the most difficult things to figure out when you’re ready to start pitching the media is WHO to pitch? How do you know what media outlets to target? Here is one of the best and quickest ways to figure out which publications are best for you: 1. Make a list of... read more