One of the most difficult things to figure out when you’re ready to start pitching the media is WHO to pitch? How do you know what media outlets to target?
Here is one of the best and quickest ways to figure out which publications are best for you:
1. Make a list of all of your competitors.
2. Go to their websites and look for any press mentions they’ve had.
3. If you see press logos, but you can’t link to the article, then Google the person’s name and the name of the media outlet to find the feature.
4. Read the articles your competitors have been featured in to see if it’s about your industry and if you would qualify to be featured.
5. Write down the reporter’s name who did the article on your competitor. And read some of their other work.
6. Do this for all of your competitors where appropriate.
You now have a list of reporters to pitch that are in front of your potential clients.
And to learn more about pitching—the Dos and Don’ts, what goes into a pitch–join me for a free Facebook Live training in my group.
Monday, April 17 at 12 PM PST
