You Just Need One

All you need is ONE--just ONE--media feature, and you can leverage that to get more features, to make money, to make connections, to promote your products/services and to build credibility. So make your goal for the next month to get yourself one feature by doing the...

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Why You’re Not Getting Publicity

Here are the biggest reasons people don’t get publicity. You’re going to focus on PR later this year or next year. Publicity is not like SEO or Facebook ads. It should never ever be put off to focus on something else. It’s like having a website or an email list. You...

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How Getting Media Opportunities Makes You Money

The biggest mistakes I’ve made in business are not taking enough risks and not investing enough in coaching, programs, etc. Like many of you, I worry about spending too much money on my biz and not recouping my investment. So in the past, I’ve shied away from hiring...

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How I Built a Business With Only Media

Some of you may know I had a business before this one. It was an online marketplace that promoted charitable products. Because Facebook and Twitter were just getting started, I couldn’t rely on social media, ads or the strategies for list-building that weren’t being...

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The Biggest Mistakes That Prevent You from Getting Press

There is so much advice out there on how to stand out and increase your visibility that it’s hard to know which strategies to focus on. Many PR professionals are still teaching “how to write a killer press release” or “how to get featured in O, THE OPRAH MAGAZINE.” Do...

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Stop Doing This One Thing

The biggest thing that prevents more visibility in your business is not doing anything. I know, it sounds ridiculous, but you would be surprised how many people say to me, “I’m going to focus on PR next year (or in two years).” This response always leaves me a little...

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How to Find the Media

One of the most difficult things to figure out when you’re ready to start pitching the media is WHO to pitch? How do you know what media outlets to target? Here is one of the best and quickest ways to figure out which publications are best for you: 1. Make a list of...

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How to Use Trends to Pitch the Media

The other week I was invited by a badass entrepreneur and major influencer to do a live training in her Facebook group. I was beyond flattered and jumped at the chance. I talked about the best way to pitch the media and mentioned in order to increase your chances of...

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Stop Relying on Big Media

When most of us think of PR, we think big and splashy like THE TODAY SHOW, O, THE OPRAH MAGAZINE, INSTYLE and so on. Biz owners think if they could just land one of those features, they would be set. Enough people would know about their products and services that...

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3 Questions to Ask Yourself to Find Your Story

The number one reason clients hire me is because they want to know how to stand out. Whether you’re a coach, a graphic designer, in the health and wellness industry, or have a jewelry line, your industry is saturated. Why? Because everyone is online in order to reach...

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As Featured In…

Ramona in the media

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