All you need is ONE–just ONE–media feature, and you can leverage that to get more features, to make money, to make connections, to promote your products/services and to build credibility.

So make your goal for the next month to get yourself one feature by doing the following:

— Find out where your ideal clients are hanging out, what they’re watching, what they’re reading, what they’re listening to.

— Get familiar with those media outlets to see what kind of stories they write about and pitch accordingly.

— Make sure your pitch is what reporters are looking for. And only follow up once, then move on.

I swear it’s not hard. And can actually be fun.