The other week I was invited by a badass entrepreneur and major influencer to do a live training in her Facebook group. I was beyond flattered and jumped at the chance. I talked about the best way to pitch the media and mentioned in order to increase your chances of getting featured, you need to tie in your story with a current trend to make it “timely.”
My top ways to follow trends are the following:
— Amazon best-seller list (books)
— Twitter and Instagram top hashtags
And now I’m going to walk you through the process I use to come up with pitch ideas based on those trends.
For example looking at Amazon the other day, here are the trends:
— Children’s books
— Easter books
— Religious books (Christian)
— Diet books (about eating good fats to lose weight)
For example, if you’re in the health industry, here are some ideas to pitch:
— How to eat healthy on Easter
— Why you should skip candy and eat fat this Easter
— Eat more fat to fit into your skinny jeans
— Eat lots of fat to get a bikini body
If your business has anything to do with moms and kids, here are some ideas to pitch:
— How to get your kids to eat healthy on Easter
— Replace the candy in the Easter eggs with this instead
— Best children’s books to read at bedtime
— Best children’s books to get your kids to read more
Those are just a few examples, but by looking at the ideas, you can see a pattern from the news stories and blog posts you come across every day. Because this is what they’re doing.
P.S. Join my Facebook group, The PR Factor, where I do free trainings and answer all your questions.
P.P.S. My latest obsessions: Dave Chappell’s comedy specials on Netflix, ZO Medical skin care and the redone, reinvented Cold Case Files on A&E.